Find the Right B2B Buyers with Accurate Intent Data

Revenue attribution functionality tracks how intent data contributes to pipeline development and closed-won opportunities, providing visibility into the ROI of behavioral targeting investments. Marketing and sales teams gain immediate activation capabilities through intent tracking, identity resolution that connects anonymous web traffic to verified profiles, and audience building tools that segment prospects based on custom intent criteria. Bombora’s Company Surge® Intent data is derived from our one-of-a-kind Data Cooperative consisting of thousands of leading B2B publishers, B2B brand websites, and premium data providers.

Sales teams use B2B intent data to prioritize outreach, time follow-up, and personalize messaging. When evaluating B2B intent data providers, most teams are really choosing between operating models. Its two defining features are Diamond Verified data inclusion, which gives EU and UK sales teams confidence in mobile number accuracy, and intent data integration that surfaces buying signal alerts when target accounts spike on relevant topics.

Modern clean rooms and customer data platforms (CDPs) now let brands combine their owned audience data with third-party intent feeds in a secure way. These systems could tell a salesperson that “a software company in Boston” was researching a topic, but not who within that company was taking action. Early intent data lived entirely in the B2B world. What started as a way to track company-level research activity is evolving into a person-level understanding of real consumers.

It's one of the more accessible intent data tools for small businesses. The browser extension makes it easy for sales reps to find contacts at surging accounts. Similar to G2, TrustRadius offers intent data based on buyer activity on its software review platform. G2 provides high-value intent data sourced directly from its software marketplace.

Sales and marketing teams can use intent signals to make more efficient decisions, but it’s not often used to its full potential. It helps sales and marketing teams identify which accounts are actively researching relevant topics, products or services. By the time they speak to vendors, many have already formed a view of the market. We learned this ourselves when one of our team members completed demo request forms for 114 B2B brands and found… Thus, it is important that you seek consent from your lead and users while also ensuring that your external data providers get consent.

• Intent data can transform how teams identify and reach active buyers, but only when it’s applied with structure, context, and discipline.
• Local entities with clean data, real reviews, and structured content will win visibility—and the calls, messages, and direction requests that follow.
• Rumors are already swirling that Tesla could deploy these units across its global Supercharger network, using massive, pre-existing grid connections to overcome the years-long power issues plaguing current data centers.
• “xAI has once again built a polluting power plant without any permits and without any notice to nearby communities,” SELC Senior Attorney Patrick Anderson said.
• Use Demandbase’s global B2B buyer intent data to trigger campaigns, personalize your messaging, avoid churn, and expand accounts.
• Tesla can build the data center’s shell around anyone’s silicon by packing its proven power electronics and thermal-management systems into a modular box.

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Marketing and sales leaders that use Intent data have an advantage by understanding which prospects are ready to buy – and avoid wasting time and money on those that are not. ZoomInfo also exposes intent data through APIs and an MCP server, so custom AI agents (Claude, ChatGPT, internal copilots) can query the GTM Context Graph directly without manual ETL. What is the difference between first-party and third-party intent data?

SDRs use intent signals to prioritize outbound lists; AEs use them to time follow-up and renewal on accounts in their book. Sales intent data turns crowded prospect lists into the small set of accounts that matter right now. Third-party data catches accounts before they visit your site, so you can engage earlier when they're still researching options. Here's how to make the most of the intent data advantage, and how to operationalize it with the right GTM Intelligence Platform.

View buying intent for a company Zero in on intent data a particular company to see buying intent details, including intent history that shows trends over time. Check out the following sections to learn more about buying intent on Apollo. CISA defines insider threat as the threat that an insider will use their authorized access, wittingly or unwittingly, to do harm to the department’s mission, resources, personnel, facilities, information, equipment, networks, or systems.

Precision. Scale. Intelligence.

About 50% of tech leaders are already ahead of the game and are using it to align their goals with sales and marketing alignment. Using buyer intent data, you can make an informed decision on who you respond to first. The more you understand your intent data for each lead or client, the better you can respond.

Buyer intent data is powerful — but only when interpreted correctly. Sales intent data should guide prioritization, not replace personalization. Too late, and the decision is already made. You only see prospects who have already discovered you. This data is powerful because it reflects direct engagement with your brand.